Posts Tagged ‘get more clients’

What is google saying about you?

November 17th, 2010

 

If someone wanted to learn more about your clinic where would they look? If the computer is on, my guess would be they’d search online.  So how would they search for you? 

It is well worth “google-ing” your name or your business name, to see where you turn up, and if your website is being found.  Are you on the first page of Google, or at least on the second? I don’t know about you, but I rarely look beyond those.

If your site has been up for years and you've never updated it, remember that google likes fresh content – so adding an article or 2 everyone so often, won't do your ranking much harm!!

Google also loves Video, so putting a video on YouTube and your website, can also improve you being found!

Now, also think, if someone couldn’t remember your name, what words would they put into the search bar to describe what you do?  They might search for “massage therapist in x town”.  Or maybe they might try to find a solution for their health problem.  So spend some time this week searching for yourself on Google (and Yahoo, and Bing), and see what presence you have online. 

If you don’t have a website, it is still possible to have a presence online.  Free blogs can be set up to look like a mini website, on facebook you can create a business page, and there are plenty of other website listings where you can create a professional profile that tells searchers what you do.  Google will find these too. 

There are benefits to using these free services, such as they are free. However, the drawback is that if a company withdraws its service your content goes with it.  By having your own website, hosted on its own servers, then no one can suddenly disappear.

We host our websites on hostgator and works out very reasonable by buying a year or 2 in advance – works out at just $5.95 a month.  If you are interested in moving your webdomain, let me know as I have a discount coupon available. Email me at info (at) clientattractingsecrets.com

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Posted in A-Z of Marketing and Motivation, Advertising, online

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Designing your Advertisement to be seen

February 22nd, 2010

In this week’s article I’m covering two essentials you must have in your advert for any chance of it being read in the first place.
I’m sure there’s been times when you’ve placed an advert and
wondered if it even got published, as the response was so, well, underwhelming!

So the very first thing that must happen to even have a chance of it being read,
is for the reader to actually see your advert. To do that it must grab their attention.
So before you even place your advert in every publication you know, here are some
thoughts to consider:

1. Which newspaper/magazine/publication should you advertise in?

2. How can make my advert noticeable?

3. What result do you want with this advert?

There is no one publication that suits everyone. Often I get asked, Which publication is
the best place to advertise? Well the best place to advertise is in a publication that your
ideal client reads. May sound obvious, but when you get advertising agents calling you
with their deadlines, with great offers, its easy to forget that. Always be thinking, will
it be likely that my clients are reading this or that publication? What’s next? Once you’ve
got the right publication, now you have to make it noticeable. Size, colours, images, logos,
fonts all make adverts more or less noticeable. Going too small is often just a waste of money.
Colour is more expensive but if you’re one of the few using colour then your advert will
stand out more. An image is more eye catching too, than just text, and fonts like Arial, Verdana, etc
are clearer and less clutterred looking fonts. But at the end of the day, it is your headline is the
make or break of an advert. A headline is the emboldened text, usually in larger type, so is going
to be read first.

Most people will read a headline first. And that headline will determine whether they keep
reading or not. It is THAT important. But it can’t just be any headline.

What type of headline will catch more attention?

Well problems attract attention. A problem that your client is suffering from. Solutions attract
attention too but less so. If you have the name of your therapy the headline, even less so
again. Because people are basically problem oriented. Problems are what people think about.

They are thinking, I wish this headache would go away, my back hurts, gosh I’m so tired etc etc.

So if your headline is about the problem your client is suffering from, and if it’s in a publication
that your ideal client is reading, then you’re going to make it esier for them to notice your
advert. So a good start. And while only a start, at least they’ve seen you advert.
Big hurdle jumped!

So you’ve connected with the reader with the problem, then you present them with the
solution. The benefits of what you do. Combine this then with last week’s strategy – changing
the focus of your advert – and make them an offer they they can respond to.

More targetted, More Read, Better Results!

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Does your advertising lack results?

February 12th, 2010

As practitioners we hate to be pushy, don’t want our potential clients to feel pressured or consider us to be “Salesy”. But when we put an advert in the local paper, in the health food shop or give a talk about our therapy, aren’t we looking for the sale? We are looking for those who will make an appointment as a result of seeing our advert. How many times have you been disappointed by the results when we this?

What I want you to think of when you do any promotion, is to say, OK, I know people need more time to get to know me. How can I find out who might be just even a little bit interested in what I do?

When I say that I mean we’re not looking for people to make an appointment. What we want to do is find a way to be able to talk to those people, and then figure out a way to then continue to have a conversation with them.

By conversation I don’t necessarily mean getting on the phone, but in other ways. So how can you find out who might be interested in what you do?

You see clients can feel pressure when we only are only looking for one outcome. But if we have one way to judge if an advert has been successful – such as how many clients booked, then you are limiting your success to only reach those people who are ready to take action now.

But what about those who might have been interested but just aren’t ready yet? What if we were also able to get these people to respond too. How do you do that?

Well you won’t reach those if all you say is “Call now for an appointment”. Pressure. But what if you took that pressure off, and all you wanted to do was get people identify that they are interested in what you do. We call that to “raise their hands”. Well, instead of book now for an appointment, you could tell people “ask for my free report”, or some sort of quick, easy and free information. You can then start the conversation – literally when they call. But still don’t go for the booking – take your time, let them find out if you’re a good fit for them. Have you got the solutions they need. Always be thinking, how can you continue to educate, build their understanding, help them make the decision. Take the pressure off you and your potential client.

So next time you place an advert, or design a flyer, don’t be pushing to ask for an appointment. Just find a way to start a conversation with those who express an interest in what you do.

Less pressure, More Interest, More Calls. More Conversations.

Next time I’ll cover some essentials you must have in your advert.
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