You’ve probably noticed that placing an article in a newspaper or magazine will often outperform an advert in the same publication. Researchers say that we are exposed to perhaps 3,000 marketing messages PER DAY. Just think about that. Listening to the radio first thing, your breakfast cereal carton, to billboards, newspapers, magazines, TV, and even logos on shirts, all carry advertising messages.
Everywhere you go you’re going to see advertising and marketing, and this makes marketing your business so difficult. Because most people tend to gloss over adverts, almost to protect themselves from taking in too much “marketing noise”. It’s overwhelming.
But that’s OK, because you want your message, about your holistic business, to resonate with your ideal client, your target market. If you try to attract everyone, then you’ll just blend in with that noise.
As a practitioner one of the first marketing materials you create is your “clinic brochure”. Pick up any you see in the health shop, and what do you notice? Aren’t they all pretty similar? Is your’s just blending in with the next? And that’s a pity, because your valuable skills and talents are being lost in the haze.
Your brochure must stand out, must engage, and resonate with your ideal client. Most brochures miss the point and focus in the wrong areas
What do you want your brochure to do?
You must have a compelling reason for them to react, and to take action. Designing your offer and engaging your ideal client, is not necessarily an easy thing to do. It takes testing your message, giving it a go, and tweaking it for the next time.
Your brochure is a key marketing tool that every practitioner should have. But how do you write one that will convert the casual enquirer into paying client. The Eight Essential Elements to Writing a Client Attracting Brochure covers what you should include and what you should not.
My audio download is available now to members of Healthy Business Club