Posts Tagged ‘Information Marketing’

Would a Volcano Affect Your Business?

April 26th, 2010

Let me ask you, what if you were thousands of miles away from home – UNPLANNED

  • Would that affect your holistic business?
  • Would you have to cancel the very appointments that were generating your sole income?
  • Could you afford the extra hotel nights?
  • Could you afford extra help for your kids at home or do you have a support system in place for that?
  • Would you have a way to communicate with your clients and associates?
  • Could you generate income or would your business/life come to a stand still?

Last weekend I was in Dublin with a business group of Americans we’d invited over. And while Kieran and I were able to come home on Sunday, our friends could not!  Due to there being no flights throughout Europe for 6 days.

What would you do if you’d been stranded in a foreign country? Would you be able to afford it, and still be making money in your business?

Our friends were inconvenienced, and of course they missed their kids, pets, family etc, but their business didn’t suffer, and they weren’t in ‘freak out’ mode.  They all have a mobile business, that is not hours for dollars/euros/pounds.

So now you might be saying, “well that’s all very well for them, but I work one to one with clients. I couldn’t be mobile”.  But maybe you could have an element to your business that didn’t rely on you seeing clients on a one to one basis. Let me explain.

Do you have a website?

If not, then you should do.  And if you do, it is more than likely in the old style – informational, brochure style – more of a passive “if they’re interested they’ll call me” style than a pro-active “I’ll ask the visitor to take some sort of action or interaction” style which will actually get you clients.

Let’s put this another way

Let’s say you hired a receptionist, to take your calls all day.  And at the end of the day, all she had done was given out information but taken no one’s name, address, telephone number, email address or and taken no appointments. The result being you couldn’t send out your brochure, you couldn’t put them on your newsletter list, you had no way of returning their calls.

And this is the trap that most websites fall into.  Giving out lots of information but asking for nothing in return.  By simply asking for visitors to your website to sign up for your newsletter, or offer them something in exchange for their details, you can at least have the minimum of details enabling you to follow up with them.  This is the very start to a business model that can help you create a 2nd income stream.

In my next Healthy Business Club LIVE call I will be sharing this business model and how it applies for holistic practitioners.  And help you make a few tweaks to your marketing to create an extra income stream, so that should you find yourself on an unplanned break, you won’t be in freak out mode!

Don’t miss this call!

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My Next Healthy Business Club Call

Wednesday, 12th May, 2010, 8:00pm Ireland/UK Time (3pm EST)

TOPIC: How To Create a 2nd Income Stream

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This call is FREE for my Healthy Business Club members. They
also get the CD and Action Step Guide of this call at no extra charge.

Not a member? Then Join Healthy Business Club today so you can take advantage
of this call and all the other member goodies each and every month.

If you use what I teach you to make just one additional sale a month, you
will recoup your investment effortlessly. And I know you can trust yourself to do at least that!

I look forward to “meeting” you on the call.

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