If someone wanted to learn more about your clinic where would they look? If the computer is on, my guess would be they’d search online. So how would they search for you?
It is well worth “google-ing” your name or your business name, to see where you turn up, and if your website is being found. Are you on the first page of Google, or at least on the second? I don’t know about you, but I rarely look beyond those.
If your site has been up for years and you've never updated it, remember that google likes fresh content – so adding an article or 2 everyone so often, won't do your ranking much harm!!
Google also loves Video, so putting a video on YouTube and your website, can also improve you being found!
Now, also think, if someone couldn’t remember your name, what words would they put into the search bar to describe what you do? They might search for “massage therapist in x town”. Or maybe they might try to find a solution for their health problem. So spend some time this week searching for yourself on Google (and Yahoo, and Bing), and see what presence you have online.
If you don’t have a website, it is still possible to have a presence online. Free blogs can be set up to look like a mini website, on facebook you can create a business page, and there are plenty of other website listings where you can create a professional profile that tells searchers what you do. Google will find these too.
There are benefits to using these free services, such as they are free. However, the drawback is that if a company withdraws its service your content goes with it. By having your own website, hosted on its own servers, then no one can suddenly disappear.