Are you fully committed to your clinic?
When you are committed to your life’s purpose, and your goals, you will have lots of energy. And even when that energy has waned a bit you’ll feel compelled to act because your sense of purpose is so strong, because it’s important to you.
So what is important to you, what are you committed to, in your life?
Anyone who has any degree of success in a particular area, business, weight loss, fitness – all identify “Commitment” as a key ingredient to their success. And another key ingredient is choice. The choices you make every day that will contribute to your success, or not.
What choices are you making today?
If you want to lose weight, get fit, attract more clients, have more energy, stop smoking, etc what choices are you making each day that will get you closer to your goals? For example, if you choose to eat a raw carrot rather than a chocolate bar, or you choose to find a parking space that makes you walk 10 minutes to the shop, rather than parking right beside the shop, each of these choices would help you get closer to your goals of weight loss and fitness.
While this may not seem a lot, they are logical choices when you’ve made a commitment because they are a step in the right direction, and every change starts with a small step. I like to use the words “I choose to”, rather than use the words “I have to” do something. Or “It is my choice to do … xyz”.
See how that is more empowering, like you’ve a sense of control? By choosing your actions, you will feel empowered.
If you haven’t yet made a real commitment to growing your clinic or getting more clients, ask yourself why you feel hesitant, or reluctant to take action. Ask yourself what that’s about. Is it fear, or is this goal just not that important to you.
Today I want you to help you get clarity.
How many new clients do you want this month? Just saying “more” is too vague. Saying I want to attract 10 new clients to my clinic within the next 3 weeks, is much more specific, and then you can start to look at how that would be achievable.
So how could YOU attract 10 new clients to your clinic?
When it comes to marketing we have lots of choices. But essentially it comes down getting clarity around the following points:
- In simple terms, what is it you do for people, what challenges or problems do you solve, what difference do you make to their health and to their life?
- How can you communicate that message to more people – clearly and without confusion
- How many conversations are you having with your potential clients? Are you getting out and talking to those people you can help.
At health shows, giving talks, open days at your clinic, are all events that can help build your credibility, build your reputation.
Refine your message so that it is clear. Use simple rather than complicated words. Don’t confuse people, as a confused mind does nothing. If a client is confused about what you can do for them, it will be more difficult for them to make an appointment. Make it an easy choice.
Help them to overcome their nervousness. On your website or advert or brochure, give clear directions as to what to do next.
And remember, success requires commitment.
If you have enjoyed this article, then I invite you to Comment. I know most people read dozens of blogs but rarely comment. Don’t be scared, start a conversation today.