I've yet to meet someone who has an interest in training in a holistic therapy who hasn't a passion for helping others. That's the real motivation factor for most in the holistic health field. So how can you help more people? How can you help more people book an appointment with you? Because you know your therapy can help them. Well first of all it's necessary to help them come to a decision. Prospective clients are looking at your brochure, website or business card for specific information. They have a problem they are seeking help, and it's that problem that's top of mind. Does your brochure, website or business card "speak to them"? Does it connect with what they want, does it position you as the expert and help them feel understood?
When a client feels understood, it can be a huge relief to them. That you are the answer to their prayers. Think about how you can help your clients even BEFORE they become clients. You see if they don't connect with you, it doesn't matter how pretty your logo is, or how professional your website looks, if they don't undrstand what you offer, if it's difficult to find your contact details, they'll probably not pick up the phone. It's scary for clients to pick up the phone, to trust another person and go the holistic route. I think sometimes we underestimate how difficult that can be for others.
So to summarise:
1. Make your message clear
2. Ensure your message is relevant to your target market
3. Each page should have one clear objective – what do you want each page to DO.
4. Remember, your client is looking for a solution – they actually don't really care what therapy it is, only that it'll help.
5. Trust is a big issue for new clients, so demonstrate your expertise, share testimonials, and have a keep in touch system so they can get to know you over time.
If you want to help more people, get clear on who you can help.